Las Vegas, known for its dazzling lights and high-stakes action, was the perfect backdrop for AIMExpo 2025, the largest powersports trade show in North America. Radmoto co-founders Chas and Jeff Sullivan made the journey west to immerse themselves in the latest innovations, connect with key industry players, and bring back cutting-edge insights to expand Radmoto and better serve our growing customer base.
A Meeting Ground for Innovation
The AIMExpo was a whirlwind of activity, with Chas and Jeff meeting with numerous vendors, including both established and emerging manufacturers. They had in-depth discussions with brands such as Rawrr, E Ride Pro, Guts Racing, KKE, Warp9, Beachman, and Zero Motorcycles, among others. These meetings provided valuable insights into new product developments, aftermarket modifications, and the strategic direction of the industry.
One of the biggest takeaways? The sheer number of new e-moto bikes entering the market. While Surron may have pioneered the segment, it now faces fierce competition from an array of innovative brands eager to push the boundaries of electric two-wheelers.
The Evolution of Aftermarket Mods
Beyond complete bike builds, aftermarket modifications were a huge highlight. Lighting systems, suspension kits, wheels, seat covers—every aspect of customization is evolving, allowing riders to personalize their electric machines like never before. Radmoto is committed to bringing the best of these upgrades to our customers, ensuring that every ride isn’t just powerful, but also uniquely styled and optimized for performance.
The Shift to Electric: ICE Brands Join the Movement
One of the most exciting trends we observed was the growing presence of traditional internal combustion engine (ICE) brands entering the electric market. As sustainability and performance improvements drive industry shifts, major players are now developing electric motorcycles, scooters, and mopeds. This movement confirms what we’ve always believed at Radmoto—the future is electric.
Hands-On Demos & New Marketing Strategies
In addition to scoping out the latest tech, Chas and Jeff explored new marketing and engagement strategies. AIMExpo reinforced the power of hands-on demos, allowing potential customers to experience e-moto performance firsthand. At Radmoto, we’re looking to integrate more interactive events and test rides to give riders a true feel for the electric revolution.
Beyond that, the team secured tons of marketing assets, giving us even more high-quality content to showcase the diverse brands we carry. Expect to see more engaging videos, product breakdowns, and behind-the-scenes footage from some of the top names in the industry.
Learning from the Best: Industry Insights & Strategic Vision
A key mission of this trip was to understand where the industry is headed. Meeting with company leadership from a wide range of brands allowed us to gain insights into upcoming trends, product roadmaps, and the strategic direction of e-motorcycles. This knowledge will help us position Radmoto at the forefront of the industry, ensuring our customers have access to the best and most innovative products available.
A Little Vegas Fun: The Sphere & AI Robots
Of course, no trip to Vegas is complete without some entertainment. Chas and Jeff took a break from the expo floor to visit the Las Vegas Sphere, an immersive experience featuring mind-blowing visuals and cutting-edge tech. They also interacted with AI-powered robots, which offered a fascinating glimpse into the future of artificial intelligence and human interaction. It was a perfect blend of tech and entertainment—exactly the kind of innovation that inspires Radmoto’s approach to electric mobility.
What’s Next for Radmoto?
Armed with fresh insights, new connections, and an even greater vision for the future, Chas and Jeff returned to Portsmouth, NH, ready to take Radmoto to the next level. Customers can expect an even wider selection of bikes, cutting-edge aftermarket mods, and exciting new ways to experience the world of electric motorcycles. AIMExpo 2025 was just the beginning—Radmoto is charging full speed ahead!
Stay tuned for upcoming product launches, demo events, and exclusive offers. The future is electric, and we’re making sure Radmoto customers are riding at the forefront of this revolution!